|
Olivier Baussan (born July 18, 1952) is a French businessman and the founder of L'Occitane en Provence, Oliviers & Co and Première Pression Provence. ==Biography== Baussan completed his degree in literature at the université d'Aix-en-Provence.〔(Olivier Baussan - Fondateur de L'Occitane en Provence, d’Oliviers & Co et Premiere Pression Provence ), ''LSA'', June 1, 2011〕 At the age of 23 he began to focus on creating cosmetic products from the flora of Provence.〔(Olivier Baussan, héraut infatigable de la Provence ), ''l'Opinion'', September 10, 2014〕 But it was the acquisition of an old soap factory that had been on the decline, in partnership a chemist friend, Yves Millou, that launched the growth of the small business. The group was created in 1976. In 1980 Baussan began a trip to Burkina Faso where he discovered the properties of shea butter. In 1981 he opened his first store in Vox in Haute Provence.In 1992 he sold the company to Austrian businessman Reinold Geiger but retained a 5% stake.〔(L’Occitane en Provence : de la success story à la machine de guerre marketing ), ''Carnets du business'', March 11, 2013〕 Through l’Occitane en Provence he launched a brand of premium olive oil, Oliviers & Co, in 1996.〔Clare O'Connor, (The Billionaire Behind L'Occitane's Asian Expansion ), ''Forbes'', 23 mars 2011〕 Most of the oils sold through the company are produced by families or small cooperatives, all of whom must follow Baussan’s exacting methods of cultivation and production.〔(Oliviers Twist ), ''Food and Wine'', April 2004〕 In July 2006 he opened the eco-museum of l’Olivier in Vox and, two years later, he opened the Première Pression Provence to commemorate the producers of olive oil in Provence. He is credited with the creation of all the packaging and the designs of the stores. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Olivier Baussan」の詳細全文を読む スポンサード リンク
|